Gifts Today magazine

Wedgwood Tea Conservatory in John Lewis campaign

The recently-launched Wedgwood Tea Conservatory will play a part in John Lewis Partnership’s 2017 summer campaign National Treasures

Running mid-May to August 20, the recently-launched summer campaign of British retailer John Lewis is celebrating the Best of British, including iconic brands such as Wedgwood, Dartington and Dualit, and the retail chain will deliver a host of events and experiences in collaboration with such brands.

One such collaboration is with Wedgwood. For three weeks during the campaign, from May 24, Peter Jones in Chelsea will host the exclusive Wedgwood Tea Conservatory within the ground floor atrium space. The ground floor of Peter Jones will be transformed into a tea lover's paradise with 20,000 perfectly brewed pots of Wedgwood tea set to be served in the new Wedgwood Wonderlust teaware.

Launched at Ambiente 2017 in February and then to the US market at Forty One Madison in April, the Wedgwood Tea Conversatory and Wedgwood's Wonderlust tableware are inspired by the tropical plants and exotic influences discovered and brought back to the UK during the Grand Tour of the 19th century.

The Wedgwood Tea Conservatory will also be at RHS Chatsworth and Tatton Park.

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