The storewide display will incorporate all departments and Studio William is the only brand to represent the dining department. The internationally multi-award winning company is delighted to be asked to be part of the display.
William Welch, CEO and principle designer has said “We are honoured to be included in this display. We can show our customers the tools we use to design and produce our award-winning patterns such as Karri Mirror. Our manufacturing methods make us one of the top flatware companies in the world and we understand that quality is everything. We have an industry leading quality control with every piece being inspected to ensure it meets our high expectations, which has been brilliantly replicated by Selfridges”.
We asked Assistant Buyer Clare Sprigings some questions about the display:
Why did Selfridges chose Studio William to represent ‘Meet the Maker’ event for the Dining area?
“We chose Studio William to celebrate the design expertise of William as well as his long history in the Flatware industry”.
What stands out about Studio William cutlery?
“The great designs and the quality. You can look at the patterns and tell that there has been a consideration to make sure all the pieces marry together”.
What does the consumer look for when purchasing a new flatware pattern?
“The average consumer is looking for a competitive price point and timeless design. A wide range of pieces that they can add to over time is also important”.
What would be your favourite Studio William pattern?
“I would have to say Mulberry. It is a timeless design that will suit any style of table top from contemporary to traditional”.
Selfridges currently stock five Studio William patterns; Karri, Olive Mirror, Baobab Satin, Mulberry and are the exclusive stockists of Royal Oak Gold Plate. The display will be in Selfridges Oxford Street until August 20th.